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CitationFlow can be a valuable tool for competitive analysis. By comparing the CitationFlow scores of different websites in a particular niche, marketers can identify competitors with strong link profiles and potentially learn from their strategies to improve their own website's authority. Link building campaigns can also benefit from CitationFlow. By targeting websites with high CitationFlow scores, marketers can prioritize obtaining links from authoritative sources, which can positively impact their own website's visibility and search engine rankings. It's worth mentioning that CitationFlow is a relative metric. A score of 50, for example, doesn't imply that a website is mediocre, but rather that it has a link profile that is average within its niche. Comparing a website's CitationFlow score with its competitors or industry leaders is more informative in understanding its relative authority.

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